The Advantages of Using An Affiliate Network
May 26, 2004

Though not all affiliate programs are administrated through an affiliate network, there are some advantages to using ones that are. Affiliate networks take the head-ache out of tracking and receiving payment and can help webmasters concentrate their efforts on driving traffic instead of maintaining affiliate programs.

What is an Affiliate Network?
Affiliate Networks act as the trusted third party to track and report sales and traffic from ads, they send monthly payment, and often provide online tools to help affiliates optimize their performance. They provide webmasters with access to hundreds of affiliate programs all in one convenient location.

If You DON'T use Affiliate Networks
Webmasters who don't utilize affiliate networks, and use affiliate programs from independent parties may suffer from inaccurate tracking, late or no payment, and dead links and banners.

Should all Affiliates Use an Affiliate Network?
We recommend using an affiliate network to webmasters who are signing up for more than one affiliate program.

Can Affiliates Be Part of Multiple Networks?
Yes. We advise affiliates to sign up for as many affiliate networks as they would like to. Sign-up is free to affiliates and Affiliate Networks partner with different merchants. For example, Ebay uses Commission Junction to mediate their affiliate program, whereas 1-800-Flowers.com uses Linkshare. If you want to sign up for both affiliate programs you should be a part of both networks. Using multiple networks can give you access to more merchants and affiliate programs.

Are Some Networks Better Than Others?
While all affiliate networks have their strong points, we like Commission Junction the best. They have the best optimization tools for affiliates, so affiliates can make the most money possible from each click of traffic.

Related Affiliate Networks:
Commission Junction Review