Opting for Opt-In
Jun 28, 2004

Whether you are a webmaster, Web user, or advertiser you can benefit from opt-in email advertising- the alternative to spam. Here is a quick run-down on what permission based email has to offer.

What is Opt-in?
Opt-in is an approach to e-mail marketing in which customers must explicitly request to be included in an e-mail campaign or newsletter. The people subscribed to a mailing list have asked to receive the information or advertising. Customers can easily choose to be removed from a mailing list if the advertisements are unwanted, eliminating unsolicited emails from their inbox.

Double Opt-In means the person requesting information must confirm their desire to receive it by responding to an email message after subscribing.

Opt-in Benefits for Webmasters
If you have a web site you can benefit from the use of opt-in email as a method of keeping in touch with your site viewers and driving qualified traffic to your site. Visitors to your web site could sign up for your email, opt-in newsletter to be notified of additions or changes to your service.

Since the visitors ask to receive email from you, they are willing to establish a better relationship with your site and are likely to read and respond to your emails. Webmasters who use opt-in newsetters, or ezines, effectively can encourage visitors to check out new services, products, upgrades, etc.

Opt-in Benefits for Web Users
Say goodbye to spam and hello to newsletters and advertisements that you request from companies you care about and services you enjoy. You can sign up to receive email from individual agencies, or the third party partners of a Web service to be notified of news, changes, and other updates. You will be the first to hear about sales, deals, and news and often advertisers include coupons, or discount codes for users who respond to opt-in emails.

Caution: Unless you want a lot of

Related Web Tools:
Marketing with Opt-in Email