Determining Keyword Density
Jul 05, 2004

Learn about keyword density as well as optimal keyword density ranges as we uncover some of the tips for achieving search engine success for targeted keywords.

What is Keyword Density
While using keyword phrases in Web page text is important, what is more important is using keywords in the right relationship to other words on the page. This is called keyword density. Search engines have determined optimal keyword to content ratios and rank pages higher that use these ratios.

How Keyword Density is Determined
Keyword density is figured by using a simple formula:

Number of times keyword is used / Total word count on page = Keyword Density

How Keywords are Counted Up While the formula is generally simple, there is a variable that keeps determining keyword density and optimizing for engines an exciting game. How keywords are counted up varies depending on the search engines criteria.

For example: some engines count keywords used in the meta descriptions, image tags, title tags and the text on the page while others count up keyword usage from the body copy only. (We

Related Web Tools:
The Meta Tag Comeback